The digital expansion and use of IOT have changed the dynamic of work culture. The traditional jobs are being replaced by flexible and temporary work arrangements. The purpose of this study is to explore the business model of platform-based gig economy and to study whether the gig economy promotes or restricts entrepreneurial activities. The present study is descriptive and explanatory in nature, based primarily on secondary data. This article is a review paper exploring the twin facets of the platform-based gig economy based on the research carried out in this regard. The business model of the platform-based gig economy has been studied, revealing that platforms, as intermediaries, consider gig workers to be self-employed, thereby claiming to foster entrepreneurial activities. However, some gig platforms regulate and control gig workers in a manner akin to that of employees. The type of job done on gig platforms decides if a worker is an employee or an entrepreneur. Platforms, gig workers, and end users can work together to strengthen their relationships, ensuring no adverse effects on either gig workers or platforms. Government authorities can also consider formalising these arrangements. This article is the authors’ original work and adds to the existing literature.

Technology-enabled gig economy, supporting and challenging entrepreneurial ventures entrepreneurship, gig platforms

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